Case study 04
Worth Fitness
ClientWorth Fitness
Year2020
TimeframeIdentity + packaging
ScopeBrand Identity · Packaging · Pattern · Merch · Out-of-Home
Overview
Worth is a fitness brand fronted by a Utah-made beef liver powder. The job: an identity with real heft, a W that works anywhere, and packaging that stops people mid-aisle.
Approach
A heavy, slanted wordmark with a standalone W built to travel, from a hat to a jar lid. A color system of deep forest, fresh green and white. A line-icon pattern for texture. Then packaging, merch and out-of-home to prove it holds up.
What I led
Wordmark & MonogramA heavy, slanted wordmark with a standalone W built to travel, and a color system of deep forest, fresh green and white tested across eight pairings.01
PackagingA matte black beef liver powder jar with topographic line texture, a fresh-green label band and a brush-stroke tagline. Product of Utah, 16oz.02
Pattern, Merch & Out-of-HomeA line-icon pattern for texture, then a cap, signage and a billboard to prove the system holds up everywhere.03
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