Case study 07
Park Stickers
ClientPark Stickers
Year2018
TimeframeOngoing
ScopeBrand · Design · Illustration · Art Direction
Overview
A side project that wandered off-trail and kept going. Park Stickers turns the national parks into posters and die-cut stickers: one look, one family, and a new park every time the itch to explore kicks in.
Approach
System first, scenery second. I locked the frame (state up top, park name stamped big, est. date underneath) and gave every park one hero: a bison at Yellowstone, a howling coyote in Saguaro, a whale breaching Kenai Fjords. The palette changes with the light; the layout never does. That's how eight parks look like one family, and park nine already fits.
National park series / same frame, new view
Posters
Die-cut / the posters, pocket-sized
Stickers
What I led
BrandPRKSTCKRS: vowels left at the trailhead, a pine tree planted in the middle. Loud enough for a laptop lid, simple enough for a water bottle.01
IllustrationOne park, one silhouette, one sunrise. Flat layers, big skies and an animal or landmark you can spot from across the campsite.02
Art DirectionA frame that scales. New parks drop in without a redesign, so the collection grows and still matches.03
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