Olson Design Co.000

Portfolio 2026 — Salt Lake City, UT

Brand &WebExperienceDesigner
StatusAvailable for work
BasedSLC, UT · GMT−7
Experience18+ years
NowSr. Brand Designer, Podium
Brand Identity✦Web Design✦UI/UX✦Brand Strategy✦Web Development✦Brand Identity✦Web Design✦UI/UX✦Brand Strategy✦Web Development✦

Selected Work

09 case studies
Brand, web & search2025–now

Podium↗︎

I lead brand, web and search for the AI platform 60,000+ local businesses run on.

Web design & UX2022–25

Aha!↗︎

Redesign and design system for a $100M+ ARR SaaS: +22% conversion to trial, +23% engagement.

Brand architecture & design systems2007–now

Reqless Design Co.↗︎

30+ startups. Brand architecture, identity and zero-to-one design systems.

Brand identity & packaging2020

Worth Fitness↗︎

A fitness brand with weight. Wordmark, monogram and a beef liver powder that looks as strong as it is.

Brand, logo & app design2024

Dramafy↗︎

Audio drama for everybody. One app, web and mobile, built to grow.

Web design, UX & illustration2017–22

BambooHR↗︎

Redesigned BambooHR.com and lifted paid landing page conversions 63%.

Brand, illustration & art direction2018

Park Stickers↗︎

America's best idea, now in poster and sticker form.

Brand & web2025

Winston's↗︎

A hot dog brand named after a three-year-old Dachshund. Obviously.

Brand, apparel & web2026

RUO Wear↗︎

An everyday apparel brand, from the logo to the tees to the checkout.

What I do

05 disciplines
01

Web Design

Sites that stop the scroll and start the conversation.

02

UI/UX Design

Product flows people actually enjoy. Complexity in, clarity out.

03

Brand & Identity

Brands with a pulse. Bold, memorable, impossible to mistake.

04

Brand Strategy

Positioning with teeth. Data-backed brands that connect and grow.

05

Web Development

Fast, sharp, built right. Design that survives contact with code.

About

18+ years making loud, useful design for marketing & product teams. Thousands of businesses. Millions of users.

Rocky Mountain born. Analog over digital. Good friends, great food, killer design.

Download résuméLinkedIn
Podium — Sr. Brand Designer2025 → Now
Aha! Labs — Sr. Web Designer2022 → 2025
Reqless Design Co. — Principal2007 → Now
BambooHR — Sr. Web UI/UX Designer2017 → 2022
Slate — Sr. Designer2014 → 2017
Park Stickers — Art Director2012 → 2020
Provo College — A.A.S. Web Design & Animation2012
Certified ScrumMaster (CSM)Agile

Got something worth making loud?

Let's
Talk →

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08 / 09

Case study 08

Winston's

ClientOlson Family
Year2025
TimeframeOngoing
ScopeBrand · Creative Direction · Web · Illustration
Sitewinstonsdogshop.com ↗︎
Winston's hot dog poster
Overview

Big flavor. Simple ingredients. 100% beef and Polish dogs, grilled right, in a soft toasty bun, with an ice-cold soda and crispy chips. Named after a three-year-old Dachshund.

Approach

Simple ingredients, big flavor, so the brand stays simple too. I led brand, creative direction, web and illustration for a hot dog shop named after a three-year-old Dachshund. The logo is a sausage, the pattern is sausages, and the mascot is a dachshund stretched out like one. One plainspoken voice runs from the name to the cups to the website.

Winston's logo
Logo
Winston's brand system
Brand system: Winston, the W monogram, sausage pattern and dachshund
Winston's patterned cups
Cups
Winston's interior wall sign
Interior wall sign
What I led
BrandA sausage-shaped badge with a script wordmark and a standalone W, in ketchup red, deep maroon and salmon.01
Creative DirectionA sepia portrait of Winston, a hot dog shot on a clean peach set, and a dachshund silhouette stretched out like the sausage.02
IllustrationThe sausage pattern and the stretched-out dachshund that wraps cups, walls and everything else.03
Webwinstonsdogshop.com: simple food, big flavor, in the same plainspoken voice as the brand.04
Next

RUO Wear →