Olson Design Co.000

Portfolio 2026 — Salt Lake City, UT

Brand &WebExperienceDesigner
StatusAvailable for work
BasedSLC, UT · GMT−7
Experience18+ years
NowSr. Brand Designer, Podium
Brand Identity✦Web Design✦UI/UX✦Brand Strategy✦Web Development✦Brand Identity✦Web Design✦UI/UX✦Brand Strategy✦Web Development✦

Selected Work

09 case studies
Brand, web & search2025–now

Podium↗︎

I lead brand, web and search for the AI platform 60,000+ local businesses run on.

Web design & UX2022–25

Aha!↗︎

Redesign and design system for a $100M+ ARR SaaS: +22% conversion to trial, +23% engagement.

Brand architecture & design systems2007–now

Reqless Design Co.↗︎

30+ startups. Brand architecture, identity and zero-to-one design systems.

Brand identity & packaging2020

Worth Fitness↗︎

A fitness brand with weight. Wordmark, monogram and a beef liver powder that looks as strong as it is.

Brand, logo & app design2024

Dramafy↗︎

Audio drama for everybody. One app, web and mobile, built to grow.

Web design, UX & illustration2017–22

BambooHR↗︎

Redesigned BambooHR.com and lifted paid landing page conversions 63%.

Brand, illustration & art direction2018

Park Stickers↗︎

America's best idea, now in poster and sticker form.

Brand & web2025

Winston's↗︎

A hot dog brand named after a three-year-old Dachshund. Obviously.

Brand, apparel & web2026

RUO Wear↗︎

An everyday apparel brand, from the logo to the tees to the checkout.

What I do

05 disciplines
01

Web Design

Sites that stop the scroll and start the conversation.

02

UI/UX Design

Product flows people actually enjoy. Complexity in, clarity out.

03

Brand & Identity

Brands with a pulse. Bold, memorable, impossible to mistake.

04

Brand Strategy

Positioning with teeth. Data-backed brands that connect and grow.

05

Web Development

Fast, sharp, built right. Design that survives contact with code.

About

18+ years making loud, useful design for marketing & product teams. Thousands of businesses. Millions of users.

Rocky Mountain born. Analog over digital. Good friends, great food, killer design.

Download résuméLinkedIn
Podium — Sr. Brand Designer2025 → Now
Aha! Labs — Sr. Web Designer2022 → 2025
Reqless Design Co. — Principal2007 → Now
BambooHR — Sr. Web UI/UX Designer2017 → 2022
Slate — Sr. Designer2014 → 2017
Park Stickers — Art Director2012 → 2020
Provo College — A.A.S. Web Design & Animation2012
Certified ScrumMaster (CSM)Agile

Got something worth making loud?

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01 / 09

Case study 01

Podium

ClientPodium
Year2025–now
TimeframeCurrent role
ScopeBrand Strategy · AI-Ready Design Systems · Web · AEO/SEO/GEO · Ad Automation
Sitepodium.com ↗︎
Podium hero
Overview

Podium builds the AI Employee that answers every lead, books the appointment and wakes up dormant customers. 60,000+ businesses run on it, 6,000+ of them dealerships. My job: make the brand and every site it lives on look sharp, convert hard and get found.

Approach

I took Podium from a fragmented house of brands to one branded house, across the core platform and the Auto, Home Services and Aesthetics lines. Then I built the systems, workflows and search strategy to keep it that way. I work with a tight brand team (another brand designer, a senior web designer and a video producer) and mentor designers on visual polish, systems thinking and working with product UI/UX.

What I lead

Three jobs. One system.

Brand & Systems
One Brand, Not ManyI moved Podium from a scattered house of brands to one branded house, across the core platform and the Auto, Home Services and Aesthetics lines.01
AI-Ready Design SystemsI inherited an old system and rebuilt it in tiers across Figma, Framer and LLM context models, so tools like Claude Design land 90%+ on-brand.02
Self-Serve TemplatesTemplate frameworks, slides included, let Product Marketing and Revenue Marketing build on-brand without waiting in the design queue.03
AI & Automation
AI Creative WorkflowsFigma and Framer MCPs with Claude, Playwright web-to-Figma component extraction, Zapier-to-Slack triggers. Fewer request tickets, less project management overhead.01
The Ad EngineSoftware I built. Ready a sequenced ad in Figma and it populates HTML5 ads in every Google Display size and exports MP4s for Meta, same campaign. About 40 hours of dev time saved per campaign, and it runs the same across Podium.com and all three vertical sites.02
Web & Search
Web RefreshI own design and visual execution for Podium.com and its industry sites, built with the Brand Director, senior product marketers and revenue marketing leaders to speed up deals and hit ACV targets.01
AEO / SEO / GEOI lead search strategy for our sites, built for Google and the AI answer engines that now decide who gets recommended. This quarter's OKR, in progress.02
YouTube + RedditA YouTube strategy for organic search is in motion, and Reddit is getting a seat in the AEO, SEO and GEO playbook. Results to come.03
One brand, four verticals
Podium.comThe #1 converting AI Employee for local businesses.↗︎AutomotiveJerry works every sales and service lead. Operator turns dealership data into the next sale.↗︎Home ServicesIndustry experience for home service businesses.↗︎AestheticsIndustry experience for aesthetics and wellness practices.↗︎
40 hrsDev time saved per ad campaign
90%+On-brand fidelity from AI-built assets
4Podium sites, one ad system

Color library / Core palette / scrub a column or hover the bar, click to copydrag or tap the bar, tap the color to copy

Graphite // 850#222226Surface // 10
Graphite // 25#F4F4F7Surface // 10
Graphite // 900#18181DSurface // 0
Plasma // 500
Accent // PrimaryPL500#CF9D4ERGB 207 157 78HSL 37° 57% 56%8.0:1 on ink
Neural // 500
Accent // SecondaryN500#5B7AE2RGB 91 122 226HSL 226° 70% 62%5.0:1 on ink
Matrix // 500
Accent // TertiaryM500#858E62RGB 133 142 98HSL 72° 18% 47%5.6:1 on ink
Podium full color spectrum
Color library: full color spectrum
Podium neutral color scales
Color library: neutrals

Automotive redesign / Color libraries by vertical

Product Verticals
Automotive / New design / In progress
automotive.podium.com
Automotive / New design / In progress
Scroll0%
Automotive color library
Neural 500Primary accent#5B7AE2
Plasma 400Secondary accent#D7B682
Pulse 400Tertiary accent#A64848
Graphite 850Surface 10#222226
Graphite 25Surface 10#F4F4F7
Graphite 900Surface 0#18181D
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