Case study 09
RUO Wear
ClientRUO Wear
Year2026
TimeframeBrand + storefront
ScopeBrand · Logo · Apparel Graphics · Web Design · Shopify
Siteruowear.com ↗︎
Overview
RUO Wear makes everyday tees and embroidered caps. Everyday, your way. The first drop is CRUSH Research: classic and ringer tees at $20, Flexfit and trucker caps at $25.
Approach
I designed the RUO Wear brand and logo, the apparel graphics, and the Shopify storefront at ruowear.com. The wordmark is heavy and wide, with a globe set inside the O. The CRUSH Research graphics take familiar references: a striped orange, gold and navy wordmark on the tees, embroidered on the caps. The store keeps it simple: a warm off-white page, big type, and every tee and cap shoppable from the home page.
Apparel graphics
CRUSH Research
RUO / Coming soon
Next in the rotation
What I led
BrandA heavy, wide RUO wordmark with a globe inside the O, and a small WEAR tucked under the R.01
Apparel GraphicsCRUSH Research Supply Company: a striped CRUSH wordmark for tees and embroidered caps, plus the next designs in the rotation.02
Webruowear.com on Shopify: color and size pickers and add-to-bag right on the home page, a coming-soon shelf and an email sign-up.03
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