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Case study 06

BambooHR

ClientBambooHR

Year2017–22

Timeframe5 years

ScopeWeb Redesign · CRO · UX · Hand-off Standards · Illustration

Sitebamboohr.com ↗︎

BambooHR.com resources page — BambooHR.com / Resources page

Overview

HR software has a boring reputation. BambooHR doesn't: 26,000+ businesses, about 2.6 million employees, clients like SoundCloud, Reddit and Foursquare.

Approach

I directed the full redesign of BambooHR.com, working with stakeholders across channels, creative teams and developers. Landing page templates and responsive components built in Figma and Adobe Experience Designer drove a 63% lift in paid landing page conversions over 12 months. I set the developer hand-off standards too: responsive breakpoints and pixel grids that shipped clean. I also illustrated across BambooHR.com, starring Pudgy the Panda, who stands in for everyone who needs HR, from the Marketplace vendor to the presenter.

Homepage / before and after

From generic to unmistakably BambooHR

01 / ProblemLow-contrast hero on a blurred stock photo

02 / ProblemTwo identical buttons, no clear next step

03 / ProblemA brand split between cyan and green

04 / ProblemEight equal features, no hierarchy

Old BambooHR.com homepage hero: blurred office photo, thin white headline, two cyan buttons — Before / Early 2017 hero

Redesigned BambooHR.com homepage hero: bold headline on green, lime demo button, customer photos in hexagons — After / Dec 2022 hero

Old BambooHR.com feature grid of eight small items above a tilted screenshot collage — Before / Early 2017 features

Redesigned BambooHR.com product pillars with icons, headlines, videos and a customer quote — After / Dec 2022 product pillars

What changed

A confident headline on a solid green field, beside real customers framed in hexagons
One primary action: a filled lime “Get My Free Demo”, with “Try It Free” as the clear second choice
One color system, BambooHR green with a lime accent, and the hexagon carried through the page as a motif
Features grouped into pillars (People Data, Hiring, Onboarding, Compensation, Culture), each with an icon, short copy, video and customer quotes between them
Pudgy closes the page beside a single “Start Your Free Trial Now” call to action

Mascot illustrations / one panda for everyone who needs HR

Pudgy the Panda

Pudgy the Panda, bearded, in a green flannel shirt, waving — Flannel

Pudgy the Panda in a blue hoodie giving a thumbs up — Hoodie

Pudgy the Panda as a winking explorer with a monocle and mustache — Explorer

Pudgy the Panda in overalls and a BambooHR cap, holding a squeegee — Groundskeeper

Pudgy the Panda, bearded, in lederhosen and a feathered hat, holding an alphorn — Alphorn

Pudgy the Panda in a green tie cheering with a #1 BambooHR pennant — #1 fan

Pudgy the Panda in a green tie mid-yawn, stretching — Big yawn

Pudgy the Panda in glasses, shirt and tie holding a phone with the BambooHR app — Mobile app

Scenes / Pudgy on location

Out in the world

Pudgy the Panda in a Hawaiian shirt waving beside a green camper van and surfboard on a sunset beach — Beach day

Pudgy the Panda with a backpack and walking stick heading up a forest trail toward the mountains — Trailhead

Pudgy the Panda, backpacking, looking up at a red rock arch in the desert — Desert arch

Pudgy the Panda in a Rocky boxing robe standing in a boxing ring — Rocky, the entrance

Pudgy the Panda in Rocky boxing shorts with gloves raised in victory in the ring — Rocky, the win

Pudgy the Panda in a beanie and sweats, arms raised in front of the Philadelphia skyline, with a chicken — Philly

Hi-fi wireframes / The system behind the pages

Header modules

BambooHR header module 02 wireframe — Header module 02

BambooHR header module 03 wireframe — Header module 03

BambooHR header module 04 wireframe — Header module 04

BambooHR header module 05 wireframe — Header module 05

BambooHR header module 06 wireframe — Header module 06

BambooHR header module 07 wireframe — Header module 07

BambooHR header module 08 wireframe — Header module 08

Hi-fi wireframes / Components for the rest of the page

Body modules

BambooHR body module 01 wireframe — Body module 01

BambooHR body module 02 wireframe — Body module 02

BambooHR body module 03 wireframe — Body module 03

BambooHR body module 04 wireframe — Body module 04

BambooHR body module 05 wireframe — Body module 05

BambooHR body module 06 wireframe — Body module 06

BambooHR body module 07 wireframe — Body module 07

BambooHR body module 08 wireframe — Body module 08

BambooHR body module 08, variant wireframe — Body module 08, variant

BambooHR body module 09 wireframe — Body module 09

BambooHR body module 10 wireframe — Body module 10

BambooHR body module 11 wireframe — Body module 11

BambooHR body module 12 wireframe — Body module 12

BambooHR body module 13 wireframe — Body module 13

BambooHR body module 14 wireframe — Body module 14

What I led

Site RedesignI directed the full redesign of BambooHR.com with stakeholders across channels, creative teams and developers, lifting visual consistency and UX across the entire web presence.01

Conversion WorkResponsive components and landing page templates, built in Figma and Adobe Experience Designer, drove a 63% lift in paid landing page conversions over 12 months.02

Dev Hand-offI set the standards with front-end engineers: responsive breakpoints and pixel grids that shipped clean and scaled across the marketing properties.03

IllustrationPudgy the Panda, BambooHR's mascot, represents all the people who need HR, so he plays every role: farmer, presenter, hiker, prizefighter. I drew the illustrations across BambooHR.com.04

63%Lift in paid landing page conversions, 12 months

Park Stickers →

Selected Work

Podium↗︎

Aha!↗︎

Reqless Design Co.↗︎

Worth Fitness↗︎

Dramafy↗︎

BambooHR↗︎

Park Stickers↗︎

Winston's↗︎

RUO Wear↗︎

What I do

Web Design

UI/UX Design

Brand & Identity

Brand Strategy

Web Development

Let's
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